Telephone

A web experience and system developed to support a global, synaptic art project orchestrated during the COVID pandemic.
Client
Year
2020
Timeline
1 year
Service(s)
Web design,
 / 
Design Systems
 / 
Live website
View live website
View live website
Challenge

How do you design an interface that captures 1,000 artists playing a global game of artistic telephone? We needed to showcase both the intimate evolution of individual artworks and the massive scope of their journey—10,000+ pieces traveling across 72 countries. The challenge was creating this rich digital experience while working with volunteer resources and a minimal budget.

The telephone color palette displayed proportionally to how much each color should be used.
The Telephone brand logo was a simple, left-aligned wordmark that could sit on top of any of our palette colors, though yellow was the one we used most to evoke the feeling of an old-fashioned Telephone book.
Quick and simple typographic guide that was use for both product and social media collateral development.
Various map concepts that were explored to visualize the movement of synthesis across the game.
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Goal

We created an immersive digital exhibition that traced artistic evolution through each phase. The interface moved fluidly between intimate artwork exchanges and global visualization, allowing visitors to explore endless paths through the creative chain reactions—from a single interpretation to the project's full global scope.

Early design of the map in it's simplest form, conveying the shape the game would take as the telephone game played out.
Examples of the map, media player, and artist works page.
Printed posters designed to market the launch of the exhibit, made of the artworks submitted to the game.
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Result

From $150 in resources emerged a global artistic platform connecting 493 cities and hosting 10,000 artworks. The project earned international recognition—from New York to Rimini to Lisbon—demonstrating how thoughtful design could transform intimate artistic exchanges into worldwide creative dialogue.

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